Commercial new business

New business conversations worth having.

We agree what a worthwhile conversation looks like for you, then we only introduce meetings that meet that standard.

Diagram: many candidates, few qualified. Quality comes into focus: many candidates, few worth the hour.
CRESELLE LTD  ·  UK  ·  Founding pilot open

Your definition of a good opportunity comes first.

Most outreach starts with a list. We start by agreeing what ‘good’ means for your business, then we work only toward conversations that meet that standard.

  • Quality before volume

    We optimise for conversations that deserve your time, not activity that looks busy.

  • Your standard, first

    What ‘good’ means is agreed with you before outreach begins.

  • Honest introductions

    If it does not meet the standard, it does not reach you.

How it works

  1. Learn what good looks like

    We take time to understand which conversations are actually worth your time, not just which companies match a vague profile.

  2. Work to that standard

    Outreach and qualification are held to the definition you agreed.

  3. Introduce what meets it

    You get conversations that match the standard, not a pile of meetings to sort through.

The work

A managed service, not software you log into.

The kind of company you named, not a rented list.

Founding pilot

A simple way to start, without retainers or setup fees.

  • A short founding pilot
  • £0 setup
  • £0 retainer
  • You pay when a meeting meets the agreed standard and is held
  • Per-meeting price shared privately when we talk
  • A short founding pilot
  • £0 setup
  • £0 retainer
  • You pay when a meeting meets the agreed standard and is held
  • Per-meeting price shared privately when we talk

First founding focus: UK managed service providers. Not a permanent identity. A deliberate place to start.

A note from the founder

I’m Reuben, and I started Creselle.

Before we contact anyone on your behalf, we agree what a good meeting actually looks like for your business. We then look properly at which companies and people fit, write to them individually, and only count a meeting if it meets what we agreed.

I’m involved with every client myself. I want to know who we’re approaching, why we think they’re worth speaking to, and that anything going out with your name behind it is something we’re happy to stand behind.

Reuben Harrison

Founder, CRESELLE LTD

If this is how you want new business to work, start a conversation.